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, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips ,- 000, after _, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

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, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.

Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.

Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.

$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting.

"Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres.

Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.

Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C 9,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium ,000 with ,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

||

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.

Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.

Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.

$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting.

"Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres.

Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.

Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days),

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

||

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.

Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.

Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.

$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting.

"Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres.

Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.

Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk),

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

||

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.

Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.

Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.

$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting.

"Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres.

Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.

Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent ,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

||

, ;_i , i-iu Frank Sinatra and Gene Kelly; Saturday (Z). Third-place win- ner was "Letter to Three Wivfe S'* 1 20th), holding firmly to same sjpbt held in February sweepstakes. , T rti , : Fourth position was copped by Tiff p Ylf I (■lark ''Mother is Freshman" (20th), nil EAR Upb ^'«»! Prevail- ing rate formerly was 25% and then 271/^%. Siegel Frank Skinner Clifton Webb Margaret Whiting Donald Wood N. to Europe Carol Brandt Anita Colby Errol Flynn Ben Goetz Hans Habe-Bekessy Richard Hageman Joseph Harris Henry Henigson ' ' Nicole Herriot William Horne John Huston David Niven Fulton Oursler George Petrie Mrs; Jack Warner STILL HERE Henry Morgan PROD. The annual "Prince of Peace" Easter pageant, at Lawton, Okla., "Prince of Peace" Easter pageant, has been put on film by Hallmark Productions for theatre distribu- tion. Jossey, achieved consid- erable^ monetary success with hy- poed distribution of their sex ex- ploitation film, "Mom and Dad." Since a religious subject can't be sold as strongly in the general market, "The Lawton Story" will find it harder to pull down big grosses. ''^^.-.^i WKS — "^^^^^^-^^B^^Viws^ W 111 ^o/f Lake, r-l ^op/of ^ou never . A KETTLE* wi Ubrmg r out some ancient shm- ■ - plasters and oversee folding money from the puisee of people WHO sel- dom go the movies. »*-"Ked Shoes" (KL) (24th wish Still itt blue chips $14,- 000, after _$14, S00 for last rouni Continues indef.

Usually one of the George Burns and Jack Benny as most conservative of the nation's Burns & Allen; Jimmy Cagney as dailies, the Journal beat the drums George M. landing first place once and second Paramount's streamlining of its [ another week. Louis" (WB) tionto djstrib managership several , took fifth, displaying consistent if months back, has been pushed sev- not smash boxoffice pull, March Big 10 The Big 10 boxoffice champs In March, in order of showing in representative key cities^ ' are: , "Whispering Smith" (Par). Company maintained it could not operate profitably on those terms, since actual cost of distribution was aro Und 2Wi%. (Duke ) Clark has been upped to division sales chief, as- suming command of the south cen- tral sector. Lauritz Melchior Ray Morgan Sixth spot went to "Joan of Arc" (Continued on page 26) L. SHORTAGE FACES B'WAY Tortone' on Filins' of an Era' Many industryites are taking exception to the conclusion of For- tune in its current (April) issue that films have "reached the end pf an era and are about to embark on a new one." Mag, in a lengthy study of the industry, observes: "With boxoffice down, foreign revenue cut, critics pained^ old fans dwindling, reorgani- , zation at hand and television looming, the motion picture industry , may be turning a historic corner," it states. Hazel Lee Becker Plus a pageant cast of thousands as- sembled from 32 southwestern : U. It would have been a finer pictu re had not producers seen fit to , drag in a crass, commercial showcasing of a: precocious mop- pet, apparently In an attempt to strike a broader popular market. However, if picture's tal- ent showcasing in the first half is drastically trimmed, there are plenty of dignified exploitation angles in the latter half's inspira- tional message to help its chances in specialized engagements. The untutored sim- plicity with which the cast • of townspeople go about their renew- al of faith has a stirring emotional quality, the prime essential of all rtiijfious appeal. -Kansas Ctiy Star Even ft ""-"OOTs :.: J o Diu TIME" ! Cagi W (Loew's) (4,820.; 80-$1.50) — "Outpost in Morocco" (UA) plus Gordon Jenkins orch, Cardini top- ping stage bill (2d wk). ar capacity for whop- I'uif C $159,000, almost neck and neck \vith great' o£ "Egg and I" t Uj , a yj'ar ago. It l^ In total Qui net ^^'@ak■ "Ual Lnx', 0|5 ii: in I aica arc . t I I im hvi around town shapes 1 ( 1 -i 3 .jtanza.

Playing in some 13 Iccy Cities covericd by Variety this I standout currently in Philly. weeic, it is' grossing more than : Belvbdere Goes To College" (20thi. where it is giving Fan" (20tl-i) shapes only fairly good iiter^Criteriott ; its i Jestr "Jigsaw"^ (t JA)^: Inwhthi'^v::.-";, ^- vv-.:, slito ih;.i UA? now oxit in "Walking Hil Ls" (Col) is doing more 'sitiiatidfls, is a strong secdndj j hie in Seattle. Col topper attended a board j an , improvement over last wed^^^ Goldwyn contractee David Niven, ' meeting of the company Monday ' 10"r Mi place, "Nick Beal far ! , Red Sta lion li Li mild yho stars in "Pimpernel," arrives! Skouras and Harry Brandt and his Inde- pendent Theatre Owners Assn. Medium $19,000 with $33,- 000 for 5 day-dating spots. "Family Honeymoon" (U) ami "Valiant Hombre" (UA) (2d uki. K.squire (Rosener) (685; 85-$1.20l ^ A'olpone" (Indie). Last week, "Don't Take Heart" (EL) and "Yank Back" dn- tlici (3d wk-6 days), $1,800. S.vmphonie Fantastique" (Indie) viith Charles Trenet one-man show on stage. Last week, "Maniac" (Indie) and "Assa.ssin" (Indie) (2d wk), $1,700. RKO Albee's "The Set-Up" is surprising hit with sturdy session though Lenten period is beginning to be felt, tioew's State's "Act of Violence" and inauguration of stage-pic policy with Sammy Kaye band is a bit disappointing. Estimates for This Week Loew's (CT) (2.855; 40-65)— "Snake Pit" (20th)-(3d wk). Second-weekers are being paced bv "Joan of Arc," at Grand, with potent $30,000. Estimates for This Week Apollo (B&K) 1,400; 50-98)— •'Johnny Belinda" (WB) and "Sierra Madre" (WB) (2d wk). Grand (RKO) (1,500; 75-$1.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.

$245,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), $15,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great $17,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice $6,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting.

"Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid $32,000 in ilirst week at Criterion. "Jennie" is just as big with $38,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres.

Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.

Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair $12,500. .4, , Uoor ■ (RKO) (3d wk), nice $6,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

.25)— "Joan of Arc" (RKO) (2d wk). 20th way was the right way, despitfe the fact his own company wasn't using it.5,000 with most spots reporting , due in Roxy soon, is aco newcomer nice to fancy or terrific trade, [ ih Baltimore where Sock. (4) which was described as "nni- is showing enough to land thi.^d in K,\ looms big in T^^ m New York tomorrow and flies tine." It was the second monllily I PO^'t'O" with "Canadian J'acil.c Wake of Red Witch (Rep) is Vol. 4 INDEX Bills 54 Chatter 62 Film Reviews 8 House Reviews .... to kick around the claims and counter-claints made by both may never.^come to pass. Estimates for This Week Albee (RKO) (2,200; 44-65)— "Set-Up" (RKO) and "Gun Smug- glers" (RKO). Last week, "Mourning Becomes Electra" (RKO) and "State Dept.- File 649" (FC), ,000. Fox (F&M) (5,000; 50-75)— "Ma (370; (21st week, ; Hermaib Harmonicats Up 'Fight' Sock 23G, Indpls. Last week, "Knock On Door" (Col) (2d wk), great ,500. "Fighting O'Flynn" (U) and "Kidnapped" (Mono) (2d wk), nice ,000. "Command De- dsioii," at Woods, will be excellent S27,000. He explained: "When you go to each theatre man separately, you get nowhere but in trouble be- cause each one thinks he's the only fellow you're hitting. "Shot Jesse James" i , .„.„.„„y"^9^ spingold vfn\e'"in"'the Coast "El Paso". E'arei En PICTURES ■Wcdnc Bdiay, Apr B 6, 1949 Bad Public Relations Decried In 5 Majors Walkout on Oscars Table Cal. Several factors entered into the decision to dump financial sup- port of the Oscar Derby. Metro will start 11 pictures in April, May and June, compared (Continued on page 23) . 1/0 AGTl PIX SATE mm.] By WHITNEY WILLIAMS Hollywood, April 5. "Set-Up," which started out sock and got uniformly excellent re- views, is very solid ,000 in ilirst week at Criterion. "Jennie" is just as big with ,000 for initial Bivoli stanza despite be- ing hurt more by the tasji strike than other theatres. Joan Evans, another Gold- wyn pactee and star of "Mc Coy W due in New York Saturdav "Wiike Of Red Witch' d Vi'-pctornte'meerirsuc^^^^ fourth. ..v Sle red h chlv unusu-.l I winding up with fifth money xvhilc , good in Cleve. V VAni TJTTc (Publisliod In Hollywood bjr Dally Variety, ) |1D k 7ear— Pix strong industry opinion is that-f the five major film companies made a public relations error m announcing they'd no longer sup- port the Academy "Oscar" awards. i:ight of the 46 will start within five weeks, beginning with "White Heat," starring . Other starters in rapid succession will be "Always Sweethearts," "Barricade," "Chain Lightning," "Beyond the Forest," "Return of the Frontiersman," "The Miami Story" and "Perfect Strangers." These pictures will bring into play the whole gamut of Warners' stars, such as Shirley- Temple^ Barry Fitzgerald, Humphrey Bogart, Vir- ginia Mayo, Dane Clark, Raymond Massey, Lon Mc Callister, - Bette Davis, Joseph Cotten; Burt Lan- caster, Randolph Scott, Ginger Rogers, Dennis Morgan, John Gar- . In.addition to the 46 pictures coming up, Warners has a backlog of 18 features. ' BEa (RKO) (2,800; 50- ,01 ' 'I On Door" (Col) (2d &k. Two of them, "Set-Up" and "Portrait of Jennie," substantiate the fact that want-to-see pictures will do biz no matter.Even if he returns earlier, it is doubtful that he would "cater to Brandt by attending that meeting," ac- cording to a 20th homeoffice spokesman. ■ I paigns to boost rentals or planned I to do so in the near future^ They } were -unanimovisly puzzled, how- ' ever, over 20th's "making such a fuss about it." They feel the ticklish job: could be handled much .' easier through quiet' negotiation; with the exhibitors involved. Belvedere Goes to College" gives 20th-Fox a rather solid fol- lowup to its isocko success of last year, "Sitting Pretty." It's a slick comedy that would do well on its own, and the return possibilities are heightened because of the re- peat of "Pretty's" star laugh char- acter, that self-styled genius, Lynn Belvedere. Majestic (Fay) (2.200; 44-65)— John Loves Mary" (WB) and Fair ,500. .4, , Uoor ■ (RKO) (3d wk), nice ,500 Estimates for This Vl^eek I Ambassador (F&M) (3,000; 50-75) —"Life of Riley" (U) and "Old Fashioned Girl" (EL). Woody Herman's band an(j Harmonicats are boosting "The Big Fight" to hot session at the Circle. Metropolitan (WB) (1,163; 44-74) —"Johnny Belinda" (WB) (2d run) (Continued on page 24) I and Pa Kettle" (U) and "Far Fron- tier" (Rep). When you make a big fuss about your at- tempts to get more money, such as , Fox is doing, exhibs know that they're all in the same boat and there is much better chance of suc- cess since they have'-no room for individual squawking." Most of the.

1 Paris, April 5, One of the great musical events i Sfa V^tiil^-t^fi JI^f of postwar Europe, designed to ' f J^i^,! *'"ff, Sc e National Broadcast- based on experience to date, have intimidation have vanished, cul- [ i„g Sys? _ 1 later from foreign distribution and ' - ' ' Broadcasting, 1,713; Columbia Broadcasting System, 2,956; Crosley, 5,086; General Elec- tric, 1,027; Westinghouse, ,- tional sum of approximately 0,- , Project. In the, battle for product, the, anti-trust divorcement blues : is playing its part, at least for those houses which have been axed from the majors. Chinese, Loew's State, Loyola, Uptown (FWC) (2,048; 2,404; 1,248; 1 719- 60-$l) — "Canadian Pacific (20th) and "I Cheated Law" (20th). Last week, ••Mother Is Freshman" (20th) and ••Lone Wolf His Lady" (Col) i2d vk-8 days), ,400. ' .:gyptian, Los Angeles, Wilshire , (FWC) (1,638; 2,097; 2 296; 60-$l)-- -Highway 13" (WB). United Artists (B&K) (1,700; 50- 98)— "Sun Comes Up" (M-G) (2d wk). Without making any direct tiein between the pictures screened and the 20th boosted rentals drive, Lichtman said he and sales veepee Andy W.In secret testimony before the , House committee, which was re- vealed today, George V. He came first as a boy player in a vaudeville, ''kid" revue, then , suc- cessively as a star of the Zieg- I'eld shows, and as a nationally prominent figure in films and radio and civic life. Lat- ter had been boosted to divisional topper following sales meets at the studio last month. In : this regard, considerable ad- vance interest is being displayed over whether the Globe will stick I to Its current scale if "The Cham- 1 pion" tees ofl? The Criterion, | weekdays, held to the advertised | 50 cents until noon, then tilted to j 70 cents and by 3 p.m. The Astor, which claimed it dropped its opening price .30 cents down to 60 cents, was getting 70 cents by noon, weekdays. Arthur b nit * Cities (Walter Forde) produc Hon d Ki"? » by teeol oirtlios.'p Stoo IHeag S'' Car- saiebael ©e«g8a ©ilbfes. "milse." oft State- gecoi Ml HTselseffs age te Siag pa Eeol hy' "3mn oi A¥©/' a? ""Ces Eiiaoa® De- Ssioa," at woocls, will fee esreelont |8f,(}0§. twn's Seerel" i week, Aeafieiay ' lam-els wemrt "Bkekle's Chinese i m\ml\ helji to "Sierra Matte"- (WIW Im A "Mmm Belinda" (WB) oh re- n,«00; 5, fair ,000. Standout is i the fancy biz being recorded by I "Mr. Being helped by Academy pu Micity and loo&g stea# at ,° (900 or near sffesr mis ,000 to 20th stanza. Uetmw®Maw (NKT) (4,367; 40- 85)~-"Kiss "in Dark" (WB) and "Strike It Klch" '."life ©£ Palsy" m Satisfactoi-37 Oa Bo«" (Cal) and "Bloai Se's Big 07,800.Allen, a.s- sistant secretary of state^ said /there was little possibility of ex- panding the distribution of Holly- wood films behind the Iron Cu N . The department's chief ob- .tective, Allen said, was to prevent further- limitations on U. pix and to keep certain films from be- ing iised "to vilify and slander" ^ this country. He has just provided this city with another exciting week, coming under the sponsorship of the Fabst Brewr ing Co. He walked out last week after protracted negotia- tions management failed to iron out differences on salary. After that the scale varied largely according : to the flow of business. "Caaaaio B Facific," at Saoss TClt, lowte strong ^14,000. CMcas O' i9,mm- »«)'■ On Any Jlaav" C0o» n Mt Qmsgh GMm and Woum Gmx&Aml m- stage. Last weefe, *w Tji»peiln«, Sniitli" (Par) ■ vitb Tont h Uvm i H vk), isse ♦ Belvedere Goes to College." ' sold as world preem at New. Estimates W This Weels (Loew's-UAl (3.000; 20- Game" (M-G) (2d wk). (Kappaport) ' (2,240; "Million Dollar Week- KO) plus Mischa Auer, Marilyn Majjwell and Three Sims onstage. Last week, "Clay Pigeon" (KKO) with Tommy- Dorsey orch, solid ,200. Last vmh, "Se S Cmfm" ' Deal" (Cal) i M vb), ate $ll,@Oi. 12 Pl CTdl E 6RO§SES Vcdnesday^ April, 6, 1949 New Product Faik to Lift LA Biz But 'Set-Up Oby ,11; 'Pacific' Mad CStallionlia'Canyon'SSG Key City Grosses Estimated Total Grosi This Weeli . is being set by "The Set-Up," okay \ ,000 in two theatres.em 5 72S Ass Sed .brought estimates from UA of be- tural achievement lives on is be- n"LSna 'ti^',™^. Out of it is expected 10,677: and World Wi^^^^^ 000 was spent for prints and adver- I pome an historic event which will ! There's a possibility that 1 be put at the disposal of worldwide Co ,l^? Problem for the Para- mount and Palace, currently tied to Par, and RKO, will also conced- edly be a stiff one for theatre man- agement when their divorcement goes through; Rivoli and Criterion are already facing a shortage of top product. Downtown, Hollywood, Wiltern (WB) (1,757; 2,756; 2,344; 60-$l)— "Kiss in Dark" (WB) and "Flaxy Martin" (WB) (2d wk). "Force of Evil" (M-G) and "Man - * ' - - 2d wk) About House" (20th) Slight ,500. Orpheum (D'town) (2,210; 60-$n — ;cd Stallion" (EL) and "Old Fasnioned Girl" (EL). Smith, Jr., will continue their national survey "until it is fully completed." He emphasized the company "will not make any announcement of any change in its sales plans until this exhaustive study of buying and selling conditions has been thor- oughly made." Twentieth-Fox homeoffice exec contingent, which had been fuddling with studio toppers on the Coast for 10 days, separated over the weekend for their respec- tive destinations. Skouras and ad-publicity veepee Charles Einfeld are due back at the homeoffice tomorrow (Wed.), with Lichtman and Smith staying i Ti California for talks with exhibi- tors' in the Los Angeles and San Francisco areas on 20th's drive for increased rentals.n' J^f video and 16ni rights: Plan is to revive an Arluro Tos- i Appropriations Coimn Utee canini-Vladimir Horowitz concert ° recommended a 750.000 at thp houi's'after the ■ -continued on" page 25) • Washington. 1 in°Spe ' bined here ye-sterday (4) 'to play ' ^" that occasion, the Mzls re- ' FLOCK OF SHOWFOLK the major part in making the sign- -^P^^S . Problem was spotlighted : last week when the Paramount booked Columbia's "Under Cover ; Man," first outside film to get the house's nod in six years. Slow ,- 000 here, with ,000 for 4 houses wiiere day-dating. Exhibitor relations contact, Sam Shain, and Lem Jones, Skouras' assistant, are accompanying Licht- man and Smith.

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