Examples of a first email on a dating site
One of our clients at Leadformly used this feature to create a unique enquiry form for their web agency.
Using conditional logic, their visitors could tell them precisely what service they were looking for just by clicking a series of icons.
Where possible, checkboxes and radio buttons should be used instead of dropdowns, as they less cognitive load to process.
People are increasingly concerned over privacy and information security.
If you must ask for sensitive information, make sure you explain why it is needed using support text below the field.
We’ve tested this across all kinds of lead generation forms, from webinar registration forms to B2B enquiry forms, and consistently we’ve found multi-step forms out-perform generic single-step forms.
There are three reasons why multi-step forms work so well: Expedia lost million per year by asking one additional question (company name) in their booking form.